When people think of website design, they tend to think of complicated coding and difficult work that can be hard for the average person when this is simply not true. Web design does not have to be complex and confusing for it to make an impact.
That said, web design is incredibly important for your online marketing, mainly because it is the platform that connects all of your customers to your product or service. Without a proper website, your company could be losing business. Keep reading to learn more about the parts of website design that make it so important.
Clean web design and a logo that is easily visible is the start to great brand recognition. Even before exploring the links on your website, your homepage needs to be professional, inviting, and informative. If a customer visits your company's website and cannot gather information about exactly what your business is by looking on the first page, you need to redesign your site.
By carrying the same color scheme, logo, images, and even language over to more than one platform, you are subconsciously helping your customers recognize your company more quickly. If you continue to build up your brand recognition, your name could soon be synonymous with a certain product or service.
SEO and Design Trends
SEO and design trends can get a little tricky for novice users. SEO is a great way to get your business noticed on search engines like Google and Bing, which can mean more visits to your website per day. In order to utilize SEO marketing correctly, come up with
Follow current web design trends so that your website always looks up to date, but do not change your site around so much that it is not easily navigable or confusing to customers. Playing around with web design can be tricky, so take your time so that you can get a feel for how it can work to your advantage. Check out the web pages for company’s you look up to, as well as companies in the same industry as
Connect with Customers
Web design is also important because it helps you connect with your customers. You want your customers to visit your website and feel comfortable enough to explore and even contact you with questions. If you do not take the time to make your website look nice, you could be inadvertently
Website design is becoming more complicated as SEO and search rankings is influenced by on page experience or user experience. Our new ebook has 10 ways to integrate SEO into your website design.