By now you've heard that Google is using 'mobile friendliness' as a ranking factor. If you've been hiding since 2015 let me remind you that in April, 2015 Google rolled out it's 'Mobilgeddon' update. Since then websites that are optimized for mobile screens rank higher.
When people think of website design, they tend to think of complicated coding and difficult work that can be hard for the average person when this is simply not true. Web design does not have to be complex and confusing for it to make an impact.
10 SEO Mistakes to Avoid
Redesigning your website isn’t just an exercise in aesthetics. Sure, the purely visual elements of your website will likely get the most attention, but remember: a great website redesign also requires that you consider (and improve) what’s under the hood.