Marketing Metrics that Matter to Your Boss

Posted by Bill Stern on Aug 25, 2018 7:50:00 AM


As an entrepreneur I've always had more than a passing interest in marketing. I was exposed to corporate marketing early in my career as a retail merchandiser and used much of what I learned when I started The Natural Dentist oral care brand in 1995, at the dawn of the digital marketing age. We developed and executed a number of successful campaigns that targeted dentists and consumers. We were using elements of inbound marketing without realizing it

Since leaving TND (the second time, but that''s a different story) I've worked with a number of companies on different aspects of marketing like web design, seo, blogs, ppc.

Problem/Solution

The adage in product marketing is if you have a solution to a problem you can own that problem. I approached my consulting work in much the same way. I attempted to diagnosis the problem and offer a specific solution. The problem is this assumed that the issue could be solved by a specific solution. Digital marketing is not like that. It does best when each element is aligned and integrated with the sales process.

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