By now you've heard that Google is using 'mobile friendliness' as a ranking factor. If you've been hiding since 2015 let me remind you that in April, 2015 Google rolled out it's 'Mobilgeddon' update. Since then websites that are optimized for mobile screens rank higher.
Inbound Marketing is being used by more and more companies. A survey of b2b businesses shows that 80% say they are practicing some inbound marketing. In order to be effective with inbound marketing you have to have great content.
A majority of businesses say they are producing more content this year. Quality content is not easy to develop and takes time and resources. So before you jump in and start writing ponder this. When considering the factors that go into a successful content campaign don't discount planning. Sixty percent of companies with a written documented content strategy feel their campaigns are effective while only 32% of those with only a verbal content strategy are satisfied with their efforts.*
Generating leads - both high in quantity and quality - is a marketers most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects. Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. What gives?
There can be a lot of moving parts in any lead generation campaign and often times it’s difficult to know which parts need fine tuning. This article discusses how to make your lead gen world class. These tactics have been tested over the past 7 years and have been used by 8,000+ Hubspot customers to generate more than 9.8 million leads last year.
Many small businesses do not have enough of an on line presence today. This is too bad because buyers today search for the products or services they want before contacting the company salesperson or broker. This is too big an opportunity to pass up. Small business can use a big on-line presence to not only project a bigger appearance but also get more visitors, leads and sales.
Small business need to get every dime out of their marketing budget. Larger companies have more leeway in their budgets but small business needs to squeeze everything they can.
Does the revolution in digital marketing help or hurt small business? The buying process has changed. Buyers use Google to research purchases before they even talk to a salesperson. This can help small business connect to potential customers.