How to Establish an Inbound Marketing Budget for Your Business

Posted by Bill Stern on Sep 14, 2018 12:00:00 AM

Inbound marketing has become a crucial aspect of business. Due to the high rates of internet use and web browsing, many businesses are starting to integrate online strategies to turn website visitors into customers. Inbound marketing uses Search Engine Optimizing strategies to increase your website’s traffic and keep potential customers engaged in your business. Just as a responsible company would ahead to trends and utilize inbound marketing, it should also do so in a way that is manageable for its business. Budgeting is always crucial to maintaining a sound business, and should never be over looked . Check out how to intergrade inbound marketing into your company’s strategy as investment that works for you.

Read More

Inbound Ecommerce What You Need To Know

Posted by Bill Stern on Oct 18, 2017 9:00:00 AM

Inbound Marketing is the hot topic in marketing today. Everyone is trying attract customers while they are searching. It's well documented that Inbound Marketing is effective on the b2b side. But does that translate to b2c? Can it help with ecommerce?

Of course the answer is yes (otherwise I wouldn't be writing about it). There are some different tools used to grow a brand using Inbound Marketing but the concept is basically the same. It is called Inbound Commerce. 

Read More

The Spotlight On 5 Top Trends Driving the Future of Marketing

Posted by Bill Stern on Oct 12, 2017 9:00:00 AM

Step into my time machine so we can jump ahead a few years and see where marketing is going. Will Inbound still be the rage? How will new apps and technology affect how companies market their products and services.

Okay, no time machine. It would be too easy that way. Then we would know what content to deliver to what audience at what time. We'd know which apps and platforms to invest our time in. Armed with these insights you could spend more time engaging with your audience instead of just trying to understand them.

Read More

Does Pay Per Click Still Belong in Your Marketing Arsenal?

Posted by Bill Stern on Oct 9, 2017 2:02:00 PM

Search Engine Marketers agree that ranking higher for organic search results is more important than buying the first position in paid results. Seventy percent of people will only click on organic search results. So does paid search still have a place in your marketing strategy?

Before inbound marketing the only way to target was through PPC (Pay per Click) advertising programs. The most familiar is Google Adwords. This program generates more than $50 Billion in revenue for Google. Considering that ads are payed for only when someone clicks on one there is still alot of clicks. 

Read More

How to Get 100,000 Readers For Your Blog

Posted by Bill Stern on Oct 6, 2017 8:33:00 AM

While your website’s blog might have a few postings, you might not have the following you want. The importance of blogging is to answer the questions that your customers might have about your product and to build trust between you and your customers when you give them all of the correct information. A blog is a key part of any website and is made with the consumer’s ideals in mind. To ensure that there is good traffic in your blog here are a few ways to keep your customers interested.

Read More

250 Inbound Marketing Terms Defined

Posted by Bill Stern on Oct 4, 2017 8:20:00 AM

Do you stay up at night trying to figure out how to attract more customers for your business? I used to until I discovered inbound marketing. Inbound is the maturation of digital marketing and is revolutionizing marketing. It dosn't  matter what type of business you have. Small, medium, large, non-profit, manufacturing or service. They can all benefit from adopting Inbound Marketing. There is a great post that explains the difference between inbound and outbound marketing. You can read that post here.

Read More