Inbound Ecommerce What You Need To Know

Posted by Bill Stern on Oct 18, 2017 9:00:00 AM

Inbound Marketing is the hot topic in marketing today. Everyone is trying attract customers while they are searching. It's well documented that Inbound Marketing is effective on the b2b side. But does that translate to b2c? Can it help with ecommerce?

Of course the answer is yes (otherwise I wouldn't be writing about it). There are some different tools used to grow a brand using Inbound Marketing but the concept is basically the same. It is called Inbound Commerce. 

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8 Key Steps to Building a Successful Inbound Ecommerce Campaign

Posted by Bill Stern on Oct 18, 2017 9:00:00 AM

Inbound Commerce is “the practice of attracting your ideal customers to your ecommerce site by building relationships with them.” It goes far beyond discounts and free shipping offers. Sure, discounts are enticing, but in the short term, you attract the “coupon clippers” of the Internet, not loyal repeat customers.
How can you move beyond these incentives and truly connect with your customers in a meaningful way based on their sincere interest in what you offer? By delighting your customers with valuable informative content. 

Inbound ecommerce is perfect for products that fit the problem/solution model. I used it to promote The Natural Dentist, a company I started. However at the time we did not call it inbound marketing. We had products that were an excellent remedy for bleeding gums and used blogs and social media to let people know. It was a very successful strategy that yielded a loyal customer base that remains to this day. If your product really does work you can build a community of product advocates. But even if your product is more of a commodity inbound commerce will still work for you.

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30 Great Lead Generation Tips, Secrets and Ideas

Posted by Bill Stern on Oct 17, 2017 9:00:00 AM

Generating leads - both high in quantity and quality - is a marketers most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects. Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. What gives?

There can be a lot of moving parts in any lead generation campaign and often times it’s difficult to know which parts need fine tuning. This article discusses how to make your lead gen world class. These tactics have been tested over the past 7 years and have been used by 8,000+ Hubspot customers to generate more than 9.8 million leads last year.

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25 Powerful Websites Tools for Driving Traffic, Leads and Sales

Posted by Bill Stern on Oct 16, 2017 4:54:00 PM

Many small businesses do not have enough of an on line presence today. This is too bad because buyers today search for the products or services they want before contacting the company salesperson or broker. This is too big an opportunity to pass up. Small business can use a big on-line presence to not only project a bigger appearance but also get more visitors, leads and sales.

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5 Key Steps to Prospecting on Social Media

Posted by Bill Stern on Oct 13, 2017 1:51:00 PM

Is this you? I know social media is important for my business but i don't get it or i don't have time. Don't worry there are many that feel the same way. 

Social Media has become an important marketing tool for business almost overnight. It was not that long ago that people were wondering if Facebook would figure out a way to generate revenue. Launched to the public in 2006, Facebook became profitable in 2009 and by 2012 was making over $1 Billion in profits.

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The Spotlight On 5 Top Trends Driving the Future of Marketing

Posted by Bill Stern on Oct 12, 2017 9:00:00 AM

Step into my time machine so we can jump ahead a few years and see where marketing is going. Will Inbound still be the rage? How will new apps and technology affect how companies market their products and services.

Okay, no time machine. It would be too easy that way. Then we would know what content to deliver to what audience at what time. We'd know which apps and platforms to invest our time in. Armed with these insights you could spend more time engaging with your audience instead of just trying to understand them.

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Why Website Design is So Important for Your Company

Posted by Bill Stern on Oct 11, 2017 12:29:00 PM

When people think of website design, they tend to think of complicated coding and difficult work that can be hard for the average person when this is simply not true. Web design does not have to be complex and confusing for it to make an impact.

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10 Things to Do to Get Results You Want from Social Media Marketing

Posted by Bill Stern on Oct 11, 2017 8:44:00 AM

Today is the age of social media. People are spending their time sharing pictures on Instagram, sending messages out to their favorite celebrities on Twitter and connecting with friends and family through the ubiquitous Facebook. There is an immensely large group of people who use social media on a daily basis. It’s no wonder that marketing companies want to take advantage of the amount of users on those websites and start social media marketing campaigns.

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10 SEO Mistakes To Avoid During Website Design

Posted by Bill Stern on Oct 10, 2017 8:22:00 AM

10 SEO Mistakes to Avoid 

Redesigning your website isn’t just an exercise in aesthetics. Sure, the purely visual elements of your  website will likely get the most attention, but remember: a great website redesign also requires that you consider (and improve) what’s under the hood.

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Does Pay Per Click Still Belong in Your Marketing Arsenal?

Posted by Bill Stern on Oct 9, 2017 2:02:00 PM

Search Engine Marketers agree that ranking higher for organic search results is more important than buying the first position in paid results. Seventy percent of people will only click on organic search results. So does paid search still have a place in your marketing strategy?

Before inbound marketing the only way to target was through PPC (Pay per Click) advertising programs. The most familiar is Google Adwords. This program generates more than $50 Billion in revenue for Google. Considering that ads are payed for only when someone clicks on one there is still alot of clicks. 

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