Bill Stern

Bill Stern
Bill joined re:think this year and brings his expertise in digital marketing and entrepreneurship. Bill is the founder of The Natural Dentist brand
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Recent Posts

5 Key Steps to Prospecting on Social Media

Posted by Bill Stern on Oct 13, 2017 1:51:00 PM

Is this you? I know social media is important for my business but i don't get it or i don't have time. Don't worry there are many that feel the same way. 

Social Media has become an important marketing tool for business almost overnight. It was not that long ago that people were wondering if Facebook would figure out a way to generate revenue. Launched to the public in 2006, Facebook became profitable in 2009 and by 2012 was making over $1 Billion in profits.

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The Spotlight On 5 Top Trends Driving the Future of Marketing

Posted by Bill Stern on Oct 12, 2017 9:00:00 AM

Step into my time machine so we can jump ahead a few years and see where marketing is going. Will Inbound still be the rage? How will new apps and technology affect how companies market their products and services.

Okay, no time machine. It would be too easy that way. Then we would know what content to deliver to what audience at what time. We'd know which apps and platforms to invest our time in. Armed with these insights you could spend more time engaging with your audience instead of just trying to understand them.

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Why Website Design is So Important for Your Company

Posted by Bill Stern on Oct 11, 2017 12:29:00 PM

When people think of website design, they tend to think of complicated coding and difficult work that can be hard for the average person when this is simply not true. Web design does not have to be complex and confusing for it to make an impact.

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10 Things to Do to Get Results You Want from Social Media Marketing

Posted by Bill Stern on Oct 11, 2017 8:44:00 AM

Today is the age of social media. People are spending their time sharing pictures on Instagram, sending messages out to their favorite celebrities on Twitter and connecting with friends and family through the ubiquitous Facebook. There is an immensely large group of people who use social media on a daily basis. It’s no wonder that marketing companies want to take advantage of the amount of users on those websites and start social media marketing campaigns.

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10 SEO Mistakes To Avoid During Website Design

Posted by Bill Stern on Oct 10, 2017 8:22:00 AM

10 SEO Mistakes to Avoid 

Redesigning your website isn’t just an exercise in aesthetics. Sure, the purely visual elements of your  website will likely get the most attention, but remember: a great website redesign also requires that you consider (and improve) what’s under the hood.

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Does Pay Per Click Still Belong in Your Marketing Arsenal?

Posted by Bill Stern on Oct 9, 2017 2:02:00 PM

Search Engine Marketers agree that ranking higher for organic search results is more important than buying the first position in paid results. Seventy percent of people will only click on organic search results. So does paid search still have a place in your marketing strategy?

Before inbound marketing the only way to target was through PPC (Pay per Click) advertising programs. The most familiar is Google Adwords. This program generates more than $50 Billion in revenue for Google. Considering that ads are payed for only when someone clicks on one there is still alot of clicks. 

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How to Get 100,000 Readers For Your Blog

Posted by Bill Stern on Oct 6, 2017 8:33:00 AM

While your website’s blog might have a few postings, you might not have the following you want. The importance of blogging is to answer the questions that your customers might have about your product and to build trust between you and your customers when you give them all of the correct information. A blog is a key part of any website and is made with the consumer’s ideals in mind. To ensure that there is good traffic in your blog here are a few ways to keep your customers interested.

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250 Inbound Marketing Terms Defined

Posted by Bill Stern on Oct 4, 2017 8:20:00 AM

Do you stay up at night trying to figure out how to attract more customers for your business? I used to until I discovered inbound marketing. Inbound is the maturation of digital marketing and is revolutionizing marketing. It dosn't  matter what type of business you have. Small, medium, large, non-profit, manufacturing or service. They can all benefit from adopting Inbound Marketing. There is a great post that explains the difference between inbound and outbound marketing. You can read that post here.

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How to Monitor Your Social Media Marketing in Only 10 Minutes A Day

Posted by Bill Stern on Oct 3, 2017 9:37:00 AM

Today is the age of social media marketing. People are spending their time sharing pictures on Instagram, sending messages out to their favorite celebrities on Twitter and connecting with friends and family through the ubiquitous Facebook. There is an immensely large group of people who use social media on a daily basis. It’s no wonder that marketing companies want to take advantage of the amount of users on those websites and start advertising products on there as well.

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5 Top Reasons Why Inbound Marketing for Small Business is Awesome

Posted by Bill Stern on May 17, 2017 2:52:00 PM

Small business need to get every dime out of their marketing budget. Larger companies have more leeway in their budgets but small business needs to squeeze everything they can.

Does the revolution in digital marketing help or hurt small business? The buying process has changed. Buyers use Google to research purchases before they even talk to a salesperson. This can help small business connect to potential customers.

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