By now you've heard that Google is using 'mobile friendliness' as a ranking factor. If you've been hiding since 2015 let me remind you that in April, 2015 Google rolled out it's 'Mobilgeddon' update. Since then websites that are optimized for mobile screens rank higher.
Most content management systems automatically re size your pages for the size screen it's being viewed on. Wordpress does a great job at that. But being mobile friendly goes beyond just making the page viewable on a smaller screen. This article will high light steps you can take to make sure your site is optimized for the mobile viewing experience. At the end you will be able to download our free ebook, SEO Tips for a Post Mobilegeddon World'
The march toward a mobile world is in double time.
I needed no more reminder than the other day when an appliance was delivered and the delivery men used their phone to photograph the installation and record my signature. More emails are viewed on mobile and more content are now viewed on mobile platforms.
What does Mobile Friendly Mean to Google?
Google is focused on user experience on your website so that is what they focus on in determining your sites mobile friendliness. But regardless of the device a visitor uses to access your website — be it a desktop computer, a laptop, a smartphone, a smart TV, a tablet, a phablet, your goal should always be to provide that visitor with a stellar user experience.
How to Analyze Your Website's Mobile Friendliness
At the most basic level, you can test your website for mobile friendliness by simply pulling it up on a smartphone or tablet and looking for issues. Here are a few common issues.
- Text size If you have to pinch and zoom to read then you need to rethink font size
- Links and Buttons that don't work or are too close together to work right
If a visitor has to repeatedly pinch and zoom and scroll in order to read your website’s microscopic text or to tap on its awkwardly placed links and buttons, there’s a good chance that visitor is going to bounce from your site. And there’s also a good chance that visitor will end up associating his or her poor experience with your brand or business. Poof! There goes a potential lead, a potential new customer.
Tools to Help Analyze Your Site
Google has a free tools that will tell you how well your page performs on a mobile device. The first one tells you if your site is displaying well on mobile. you can access the tool here. When you test a page the result looks like this.
This next Google tool will do a deeper dive and highlight usability issues.
Hubspot's Marketing Grader analyzes different aspects of your sites behavior including mobile responsiveness.
You can download our free ebook '10 SEO Tips for a Post Mobilgeddon World' by clicking the picture below. It includes 10 steps you can take to deliver the best possible user experience to your mobile visitors and help your search ranking at the same time.