To say SEO has “changed a lot” would be the understatement of the decade. We’ll often see multiple updates per year from Google – including last year’s major Penguin update in September 2016, which made the rewarding of high-quality websites in search results a part of its core algorithm.
We also saw an increase in featured snippets on search engine results pages (SERPs), Google’s Accelerated Mobile Pages (AMP) project, the removal of AdWords on the right hand side of SERPs for desktop searches, and the inclusion of a maximum of four ads on top of organic results.
There is a guide book that you can download at the end.
While you still need to build pages around keywords and optimize titles and meta descriptions it doesn't help you that much with search rankings.
The search engines goal is to provide the searcher with the best answers to their queries. That way people will keep using that search engine. They want to provide really relevant search results. Google and the others are continually upgrading their capabilities to actually decipher what a page is really about. This trend will continue to have more influence on search results.
Big myths persist;
Search Engine Optimization changes with each algorithm update. Google does not reveal exactly what the algorithm is. They give us hints and the rest is left to the 'experts' to deduce. This rocked the search professionals world. They were forced to stop obsessing over keywords and buying links, and start focusing on quality content.
Since changes has happened so quickly there are many misconceptions about what is really important. Here are a few of the major ones that folks still believe;
What's more important links or content?
Do meta descriptions still matter?
What impact has 'near me' had on Search Engine Optimization?
Is HTTPS (SSL Security) important for SEO?
Does SEO go along with Inbound Marketing?
Do I need a 'local' Search Engine Optimization strategy?
Should I Make SEO a DIY Project?
If you are new to SEO you may be in a better place to start that if you have been doing it and have to unlearn what once was important. There are many parts a Small business can do themselves. However as always it is a Yin and Yang between the time it takes to learn how to do it and hiring someone to do it for you.
The most important thing to do at the start is to establish goals and a strategy and then pick your tactics to reach your goals. If you are a local business your strategy is very different from a national brand. B2C is different from B2B.
Here are a few ideas to help with your SEO
Get an SSL certificate for your site
Focus on improving user experience
Improve your content. Don't write for keywords write for your readers
We know that content is more important than links and that shared content counts even more. Links from high quality sites can help but publishing and distributing high quality content is far more important today. The emphasis is on quality more than quantity.
So we've come up with a handy guide "18 SEO Myths to leave behind in 2019". It is available for download by clicking the button at the end of this article.
More than anything else, it's is about the overall experience for a searcher, and that experience starts the moment they enter a search query. The better their experience with you – from your SERP listing, to the quality and relevancy of the content on your site, to the ease with which they can move through your site – the better your SEO will be, too.
This guide is going to point out all of the most common myths and assumptions about how optimization works and debunk them for you, so you’re not wasting a single moment on things that simply don’t matter in 2018.
Search Engine Optimization is a tactic and not a strategy. It should be part of a comprehensive strategy to attract visitors to your site and convert them to leads. Having the content on your site is a start but not the end. Your content needs to be promoted in different ways to reach your potential customers.
You can download the free ebook '18 SEO Myths to Leave Behind in 2019' by clicking this button.