To say SEO has “changed a lot” would be the understatement of the decade. We’ll often see multiple updates per year from Google – including last year’s major Penguin update in September 2016, which made the rewarding of high-quality websites in search results a part of its core algorithm.
We also saw an increase in featured snippets on search engine results pages (SERPs), Google’s Accelerated Mobile Pages (AMP) project, the removal of AdWords on the right hand side of SERPs for desktop searches, and the inclusion of a maximum of four ads on top of organic results.
By now you've heard that Google is using 'mobile friendliness' as a ranking factor. If you've been hiding since 2015 let me remind you that in April, 2015 Google rolled out it's 'Mobilgeddon' update. Since then websites that are optimized for mobile screens rank higher.
Inbound marketing has become a crucial aspect of business. Due to the high rates of internet use and web browsing, many businesses are starting to integrate online strategies to turn website visitors into customers. Inbound marketing uses Search Engine Optimizing strategies to increase your website’s traffic and keep potential customers engaged in your business. Just as a responsible company would ahead to trends and utilize inbound marketing, it should also do so in a way that is manageable for its business. Budgeting is always crucial to maintaining a sound business, and should never be
Google Project Owl is a major new update announced to tackle fake news and hate speech, while hoping to better surface authoritative content instead. In recent months, Google has come under attack for ranking search results that show false or offensive information above trusted, authoritative sites. Needless to say, these issues gained a lot of negative attention, and the problem became so big that the search mogul decided it was time to take action.
As an entrepreneur I've always had more than a passing interest in marketing. I was exposed to corporate marketing early in my career as a retail merchandiser and used much of what I learned when I started The Natural Dentist oral care brand in 1995, at the dawn of the digital marketing age. We developed and executed a number of successful campaigns that targeted dentists and consumers. We were using elements of inbound marketing without realizing it
Since leaving TND (the second time, but that''s a different story) I've worked with a number of companies on different aspects of marketing like web design, seo, blogs, ppc.
The adage in product marketing is if you have a solution to a problem you can own that problem. I approached my consulting work in much the same way. I attempted to diagnosis the problem and offer a specific solution. The problem is this assumed that the issue could be solved by a specific solution. Digital marketing is not like that. It does best when each element is aligned and integrated with the sales process.
Inbound Marketing is being used by more and more companies. A survey of b2b businesses shows that 80% say they are practicing some inbound marketing. In order to be effective with inbound marketing you have to have great content.
A majority of businesses say they are producing more content this year. Quality content is not easy to develop and takes time and resources. So before you jump in and start writing ponder this. When considering the factors that go into a successful content campaign don't discount planning. Sixty percent of companies with a written documented content strategy feel their campaigns are effective while only 32% of those with only a verbal content strategy are satisfied with their efforts.*
Inbound Marketing is the hot topic in marketing today. Everyone is trying attract customers while they are searching. It's well documented that Inbound Marketing is effective on the b2b side. But does that translate to b2c? Can it help with ecommerce?
Of course the answer is yes (otherwise I wouldn't be writing about it). There are some different tools used to grow a brand using Inbound Marketing but the concept is basically the same. It is called Inbound Commerce.
Inbound Commerce is “the practice of attracting your ideal customers to your ecommerce site by building relationships with them.” It goes far beyond discounts and free shipping offers. Sure, discounts are enticing, but in the short term, you attract the “coupon clippers” of the Internet, not loyal repeat customers.
How can you move beyond these incentives and truly connect with your customers in a meaningful way based on their sincere interest in what you offer? By delighting your customers with valuable informative content.
Inbound ecommerce is perfect for products that fit the problem/solution model. I used it to promote The Natural Dentist, a company I started. However at the time we did not call it inbound marketing. We had products that were an excellent remedy for bleeding gums and used blogs and social media to let people know. It was a very successful strategy that yielded a loyal customer base that remains to this day. If your product really does work you can build a community of product advocates. But even if your product is more of a commodity inbound commerce will still work for you.
Generating leads - both high in quantity and quality - is a marketers most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects. Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. What gives?
There can be a lot of moving parts in any lead generation campaign and often times it’s difficult to know which parts need fine tuning. This article discusses how to make your lead gen world class. These tactics have been tested over the past 7 years and have been used by 8,000+ Hubspot customers to generate more than 9.8 million leads last year.