The Scribe Tribe.org/chooserethink.com— October 13th, 2018
One day only on October 10th beginning at 12:01 pm, join us for a free webinar on how Authors can use LinkedIn to build authority and promote your non-fiction business books.
Reviewing September and the general trends that determine rankings we saw a slight decline. In looking over our data, there could be a handful of reasons: customer churn, keyword changes, and algorithm changes. Here’s our SEO overview for last month.
Inbound marketing has become a crucial aspect of business. Due to the high rates of internet use and web browsing, many businesses are starting to integrate online strategies to turn website visitors into customers. Inbound marketing uses Search Engine Optimizing strategies to increase your website’s traffic and keep potential customers engaged in your business. Just as a responsible company would ahead to trends and utilize inbound marketing, it should also do so in a way that is manageable for its business. Budgeting is always crucial to maintaining a sound business, and should never be
By now you've heard that Google is using 'mobile friendliness' as a ranking factor. If you've been hiding since 2015 let me remind you that in April, 2015 Google rolled out it's 'Mobilgeddon' update. Since then websites that are optimized for mobile screens rank higher.
As an entrepreneur I've always had more than a passing interest in marketing. I was exposed to corporate marketing early in my career as a retail merchandiser and used much of what I learned when I started The Natural Dentist oral care brand in 1995, at the dawn of the digital marketing age. We developed and executed a number of successful campaigns that targeted dentists and consumers. We were using elements of inbound marketing without realizing it
Since leaving TND (the second time, but that''s a different story) I've worked with a number of companies on different aspects of marketing like web design, seo, blogs, ppc.
The adage in product marketing is if you have a solution to a problem you can own that problem. I approached my consulting work in much the same way. I attempted to diagnosis the problem and offer a specific solution. The problem is this assumed that the issue could be solved by a specific solution. Digital marketing is not like that. It does best when each element is aligned and integrated with the sales process.
Google Project Owl is a major new update announced to tackle fake news and hate speech, while hoping to better surface authoritative content instead. In recent months, Google has come under attack for ranking search results that show false or offensive information above trusted, authoritative sites. Needless to say, these issues gained a lot of negative attention, and the problem became so big that the search mogul decided it was time to take action.
Inbound Marketing is being used by more and more companies. A survey of b2b businesses shows that 80% say they are practicing some inbound marketing. In order to be effective with inbound marketing you have to have great content.
A majority of businesses say they are producing more content this year. Quality content is not easy to develop and takes time and resources. So before you jump in and start writing ponder this. When considering the factors that go into a successful content campaign don't discount planning. Sixty percent of companies with a written documented content strategy feel their campaigns are effective while only 32% of those with only a verbal content strategy are satisfied with their efforts.*